Find New Clients.
Upsell to Current Clients.
Make More Money!
New media gets all the attention, but the one marketing strategy that continues to work year after year is direct mail. One fact that’s overlooked in the hype surrounding social media is that direct mail is an up-to-date, very cool way to reach clients and prospects.
Today’s direct mail is:
- Personalized and easily targeted
- Multi-channel when combined with email campaigns
- Used to drive consumers to your website
- Interactive by using QR codes
Look at these statistics from various surveys:
- 65 percent of consumers have made a purchase after receiving a direct mail piece.
- Direct mail is the only channel where unsolicited messages are acceptable to a majority of consumers.
- Consumers say direct mail is more trustworthy than any other form of advertising communication.
- Direct mail offers a simple way for businesses to focus on its local neighborhood and touch potential customers who are close to home.
- People like to get mail.
2021 is the perfect opportunity to start generating video content for your marketing efforts, or to spruce up the ideas you already have.
2021 is finally upon us, and with it comes a renewed sense of hope. Take this time to consider what’s been holding your business’s marketing tactics back.
Many use the start of a new year to make resolutions for the future. New year, new you? The same concept can apply to your business’s branding, which includes your logo, colors, fonts and messaging.