Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.
Can you finish my job by tomorrow morning?
Probably, if it’s not a tremendously large quantity. Our standard turn-around time is two to three working days, so if you need it faster, your job might cost more. Please call us if you need a project completed in less than 24 hours.
What file format should I send you?
PDF is the most common and preferred file format. If you are working in Adobe Creative Suite and using InDesign, please follow these steps to produce a print-ready PDF:
- Go to File > Export
- At the bottom of the dialog box is a drop-down menu called Format. Select "Adobe PDF (Print)". Click "Save."
- In the next dialog box, in the drop-down for Adobe PDF Preset, select "PDF/X-1a:200"
- In the menu on the side, go to Marks and Bleeds. Under Marks, check only "Crop Marks"; Under Bleed, select "Use Document Bleed Settings"
- Click on "Export" and name the file and where you want the PDF to be located.
If you have any questions, please call us.
At what resolution should I save my photos and graphics?
Resolution should be set to 200 to 300 dpi. Resolution less than 200 tends to make your pictures fuzzy. Resolution higher than 300 dpi just eats up hard disk space. But picking the correct resolution is just one piece of the pie. When working with pictures in a program like InDesign, it is important to size the picture to match the size on the page. In other words, don't put a 16" x 20" picture into a 3" inch picture box in InDesign. Also, please save all your pictures as CMYK, not RGB. Our color presses print using four "process" colors - cyan (C), magenta (M), yellow (Y) and black (K). RBG is used to display pictures on a computer screen - red (R), blue (B), green (G).
Pictures and graphics pulled from the internet - and some cell phones - are often low resolution, typically 72 dpi or 96 dpi. Avoid these, as they will appear pixilated and blocky when printed.
If you need any help with pictures, please call us before you submit your job for printing.
Tips on file format setups
Many layout programs have collecting or packaging functions that will automatically collect your document, fonts, all art including and a report. When possible, it is recommended to use these functions because without any or all of these elements we will be unable to print your project.
• Enclose all screen fonts and printer fonts
• Include all placed images
• Make sure your files are set with proper bleed, trim and safety areas.
BLEED: All art trimming off the edge MUST be pulled out 1/8” beyond the trim line
CROP MARKS: This is the guideline where the card will be cut
SAFETY: All art and text within this safety area will assure that nothing will be trimmed off during the cutting process. A 1/4” guide in from the trim should work fine.
My sales team has a contact database, and I’ve got a Rolodex full of names and numbers. Can we do direct mail?
Sure. The most cost-effective route is usually for your company to gather the contact names, titles, company name, addresses, city, state and ZIP into an Excel spreadsheet. If you don't have Excel, don't worry as most software allows information to be exported to a “Tab-Delimited” text file or similar format. An ordinary text file (MS Word, or other Text programs) can be used if the information is consistent (that is, the names, addresses, etc., are always in the same order, and are separated by a comma, a tab or a return in a consistent pattern).
What does personalization mean?
Personalization is another term for variable data, which is technology for printing documents so that each piece is personalized to the specific recipient.
Personalizing can be as simple as a unique name and address on every printed piece. But more sophisticated levels of personalization can include text or images that vary based on data specific to the recipient, or data-driven graphics such as a pie chart illustrating something specific to the recipient.
What is variable data printing?
Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.
Why do the printed colors look different from the colors on my screen?
Monitors use the RGB color model, which usually supports a wider spectrum of colors. Printers use the CMYK color model, which can reproduce most – but not all – of the colors in the RGB color model. CMYK generally matches 85–90% of the colors in the RGB model.
What forms of payment do you accept?
We accept cash, personal or company check and all major credit cards.
Are you a “green” company?
Absolutely! In addition to energy-efficient equipment and chemical-free technologies, we can perform many print jobs using recycled paper stock. If you would like to use recycled paper for your next print job, let us know. You’ll be pleased with the results and feel good about helping the environment, too.